The main case studies will be fashion editorials from Vogue and Harper's Bazarre as representative of more high end mainstream fashion narratives contrasted with fashion editorials from ID magazine, Dazed and Confused and Pop magazine as examples of more avant-garde, cutting edge fashion narratives. The target audiences are very different for these publications so will show the variety of narrative devices being utilised. I will also make reference to my own work in creating visual narratives around a styling photography project will also be discussed.