Tuesday 5 April 2011

Figure 4, (My own interpretation of an ‘Alice in Wonderland’ photo shoot) this being for a different brief, furthers the ideas of Roland Barthes’ ‘Semantic Code’, however takes it to a wider scale, this he outlines in his ‘Symbolic Code’. In this code Barthes’ describes deeper meaning to be found more typically in the use of antithesis: where new meaning is found in conflicting ideas. I have employed this code in this image to create a fantastical environment. I chose and made large-scale colourful props that really stand out in the organic setting of the photograph; the clothing that was worn and made was also selected specifically for the same reason. The antithesis they draw with reality I think, give the photograph illusive qualities, making it appear almost magical and dreamlike. The photograph is particularly stark and highly exposed refining the vivid colour palette, I chose vibrant pinks and reds for clothing, a complete contrast to the lush green and woodland surroundings - giving an un-natural fantasy effect. This image in particular contains many of the correct attributes found in the more adventurous, avant-guard editorial works as previously mentioned (I.D, D&C). At the end of the day, "An artist or designer is someone who experiments with our understanding of objects and meaning." And this was exactly my intention in this instance. [A Middleton, 2011]

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